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158; and Paul Lukas, “IF IT Ain’t Got Glass, It Ain’t Got Class”, Fortune, April 12, 1999, p. 40. There are recommendations on the management of packaging at a marketing mix of a company in Richard T. Hise and James U. McNeal, “Effective Packaging Management”, Business Horizons, January-February 1988, pp. 47-51. 41. To learn more about the analyzes on packaging design strategies that increase sales and profits, see Sue Bassin, “Innovative Packaging Strategies”, Journal of Business Strategy, January-February 1988, pp. 38-42. 42. Betsy McKay, “Thinking Inside The Box Helps Soda Makers Boost Sales”, The Wall Street Journal, August 2, 2002, PP. B1, B4. 43. Schreiber, LOC. CIT. 44. David Leonhardt, “The Hip New Drink: Milk”, BusinessWeek, February 16, 1998, p. 44. 45. Laura Bird, “Romancing The Package”, Adweek’s Marketing Week, January 21, 1991, p. 10. 46. The history of food tags in the United States is summarized concisely at “Highlights of Food Labeling”, Marketing News, March 15, 2004, p. 14. Information on the Labels for Nutrition and Education comes from the Food and Drug Administration website: http: // 47. John Sinisi, “New Rules Exact to Heavy Price As Labels Are Recast”, Brandweek, December 7, 1992, p. 3. A study that examines the effect of the NLA in the processing of nutrition information by consumers is located in Christine Moorman, “A Quasi Experiment To Assess The Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of The Nutrition Labeling and Education Act “, Journal of Public Policy & Marketing, Spring of 1996, pp. 28-44. This publication number contains several more items that examine various aspects of labeling with nutrition data. 48. Elena de Lisser, “Is That $ 5 Gallon of Milk Really Organic?”, The Wall Street Journal, August 20, 2002, PP. D1, D4. 49. Laura M. Litvan, “Sizing Up Metric Labeling Rules”, Nation’s Business, November 1994, p. 62.

50. Bruce Nussbaum, “Is In-House Design on the Way Out?”, Businessweek, September 1995, p. 130. There is a general review of how IKEA, the furniture distributor based in Sweden, made the integral part of its marketing program in Lisa Margonelli, “How Ikea Designs Sites Sexy Price Tags”, Business 2.

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